Worked with a data-driven climate platform from early-stage startup to global standard — now implemented in 300+ cities worldwide.

Bridging technology, strategy, and communication, I turned complex algorithms and data models into actionable understanding — from internal alignment to decisions by policymakers and city leaders.

Built communication that doesn’t just resonate — but stands up to the system itself.

Making complexity understandable — and actionable.

I have developed internationally recognized formats, investigative journalism, and documentaries — including Sverige forskar (UR) — and worked extensively across technology, research, and societal issues.

My focus is not production, but precision: understanding what needs to be said, and structuring it so it lands with clarity and impact.

I work with organizations and experts to shape their thinking and voice — turning expertise into credible, relevant thought leadership.

I translate complex knowledge into narratives that engage, explain, and hold — from idea to execution.

Founder and Development Producer, Red Carpet Media (2014–2026)

Working at the intersection of society, policy, and investment — where complex issues must be understood to be turned into decisions.

I have contributed to strengthening the positioning of northern Sweden in policy and investment contexts, where communication plays a decisive role in how regions are understood, valued, and prioritized.

Through editorial storytelling, I have developed a wide range of productions — from broad media visibility to targeted communication in decision-making environments.

The work is not only about reach —
but about building understanding that holds in the room with policymakers, public officials, and investors.

Clients and collaborations include:
The N6 Initiative, Skellefteå, Umeå, the Bothnian Corridor (EU), RISE, Umeå University, Vattenfall, among others.

References and results available on request