SCIENCE & TECHNOLOGY

Unlock your true potential

Technical or scientific excellence is only part of the equation. Bringing science and technology to market requires understanding where they create value, who needs them and what stands in the way of adoption.

Your strategic marketing & communications partner.

I help science and technology companies understand their markets, reach the right customers and communicate what makes their technology or science result valuable.

Jan Axelsson, UMEÅ, sweden

With an MSc in Science Journalism and 25 years of experience in media production, digital agencies, strategic communication and creative production, I’ve spent my career explaining and connecting complex challenges with clear communication and business development.

My experience includes international business and content development with CNN, as well as corporate communication for companies including Vattenfall, ABB, Danske Bank and ClimateView. Universities, research institutes science and technology based companies and many more.

My background includes 12 years as founder and development producer at Red Carpet Media.

Strategic thinking to hands-on execution, tailored to where you need support.

Strategic Partner

Explore opportunities, develop strategies and support important business decisions.

External Marketing & Communications Lead

Develop, coordinate and drive your marketing and communication — from strategy to execution.

Specialist & Project Partner

Bring in senior expertise for research, positioning, business development, creative projects or AI initiatives.

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What I Do

From insight to impact.

Strategic thinking

Are we asking the right question?

Before deciding what to do next, we need to understand what is really happening. Investigate the gap between technical performance and the customer's purchasing decision.

I investigate markets, competitors, customer behaviour and the assumptions behind your current strategy. By separating evidence from assumptions, I identify the obstacles, opportunities and strategic choices that deserve your attention.

Market research · Competitive intelligence · Strategic analysis · Decision support

Business development

Who could become our next customer?

We turn promising opportunities into concrete business initiatives.

From identifying potential customers and exploring new applications to developing commercial propositions, opening conversations and supporting sales activities. The focus is on creating new customer relationships and moving opportunities closer to business.

Customer prospecting · New market entry · Value propositions · Sales development

Creative

How do we make complex technology impossible to ignore?

By finding the story that matters to your customer.

I challenge conventional ways of explaining technology and science, uncover unexpected angles and turn specialist knowledge into editorial content, distinctive visual concepts and engaging digital experiences that make people understand, care and act.

Editorial content · Visual storytelling · ·Digital experiences

Automation

What could your business do on autopilot?

Many valuable tasks are still handled manually — from monitoring markets and identifying prospects to updating information and distributing content.

I explore where AI and automation can simplify repetitive work, connect information and support existing processes. Starting with practical use cases, we prototype and test solutions that save time, improve consistency and free up capacity for more valuable work.

Workflow analysis · AI-assisted processes · Automation prototypes · Sales and content workflows

Change the way you move

I connect and structure fragmented knowledge, make it analyzable with AI and turn insights into actionable opportunities.

01 / SITUATIONAL MODELING

Prototype your next move

Understand what shapes your business reality.

Using AI modeling and old school research, I investigate the decision space, connect knowledge across markets, technologies, customer needs, standards and competitive alternatives. We examine relationships, challenge assumptions and distinguish evidence from uncertainty.

The result is a clearer picture of the situation — revealing hidden barriers, emerging opportunities and the questions worth investigating.

From fragmented information to modeling your alternatives.

02 / POSITIONING & DIFFERENTIATION

Make your science count

Turn technical or scientific strengths into reasons to choose you.

Being technically superior doesn’t automatically make you the better choice.

By connecting technical evidence with customer priorities, purchasing criteria and market expectations, we identify the strongest opportunities for differentiation and develop positioning that is relevant, credible and compelling.

From technical descriptions to a competitive advantage customers understand and value.

03 / CREATIVE COMMUNICATION

Communicate with confidence

Make complex technology understandable, credible and impossible to ignore.

We combine scientific and technical understanding with extensive experience in media, storytelling and creative production to explain what your solution does, why it matters and what supports its potential.

From client presentations and investor pitches to editorial content, visual storytelling and digital experiences, we turn your knowledge into clear, evidence-based communication that helps audiences understand your value and act on it.

From complex knowledge to communication that builds understanding, trust and preference.